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DataQualityApps.com provides a collection of tools to help businesses improve the quality of their databases in MySQL. The central components are a series of functions which help to find duplicate records (deduplication / dedupe software) and, above all, a function for error-tolerant doublet search based on postal addresses. This allows the user, in the case of direct marketing, to avoid double solicitations and the redundant maintenance of customer addresses and other records. Of course, this saves significantly on expenses. But it also improves the outward image of a company. And through the consideration of advertising black lists, there can be avoided trouble with advertising recipients who do not wish to receive advertising too.